Wine Lecture: How to Succeed in Wine Through Tourism, Vineyard Revival, and Ancestral Traditions
AndesWines.com has announced a new motivational talk aimed at inspiring entrepreneurial ventures in the wine sector, focusing on tourism, the restoration of vineyards and the preservation of ancestral traditions. The programme is tailored for a diverse audience, including rural women entrepreneurs, farmers, grape and wine producers, distillers, students and professionals from all across the globe.
Available both in-person and remotely, Ancestral Vines Restoration talk is designed for universities, innovation hubs, accelerators, bootcamps and conferences. It highlights the potential for entrepreneurship in rural areas with struggling vineyards and undervalued grape varieties, providing actionable insights for reinvigorating these communities.
The programme also explores opportunities for corporate social responsibility (CSR) and shared value initiatives in regions where viticulture intersects with forestry, mining and industry. Many of these areas are home to historic vineyards that could play a pivotal role in fostering circular economies for the future.
Agricultural engineer and Andes Wines founder Maximiliano Morales ( Max Morales ) delivers this talk, leveraging over a decade of experience presenting similar topics on the National Geographic Explorer Ship and other expedition cruises. This revised international edition aims to motivate entrepreneurs and investors to revitalise vineyard economies and support innovative winemaking initiatives.
Chile offers compelling examples of these synergies. Many vineyards are located close to mining operations, pulp mills and energy production zones. The talk will share case studies of successful projects that have driven economic revitalisation in such communities while showcasing wines created through Andes Wines’ pioneering approach to social innovation in viticulture.
The expertise behind this programme is rooted in Morales’ work between 2003 and 2009, including his leadership in establishing the Choapa Valley Wine Route in Coquimbo, which integrated wine tourism with sport fishing and archaeological trekking. Another notable project was a CSR initiative in Itata for Celulosa Arauco, which included publishing a book on Chilean wine history and led to the creation of a viticultural arm for the company.
In the Atacama region, Morales evaluated the commercial potential of Toconao wines for SQM and contributed to additional projects in southern Chile. Future plans include expanding these efforts across the country’s northern regions.
For further information or to book a session: andes@andeswines.com
