Spirits from Patagonia will enter the UK and Paris

AndesWines.com in alliance with Managing Director of Drinks Network brands Fran Bridgewater FCIM – Chartered Marketer, who is in LONDON, are ready to elevate the Spirits Category in London and Paris to look for new markets.

Our services include Spirits Marketing Consultancy:

• Tailored strategies to enhance your local & global presence
• Brand Development: Cultivating premium, artisan drinks brands with local bartenders and Spirits Specialists
• Content Creation & Campaign Management: Engaging content that resonates with spirits enthusiasts and industry professionals alike.

Fran Bridgewater FCIM is an accomplished wine & spirits judge and writer with over 22 years in the wine trade

Why work with AndesWines.com and Drinks Network Brands?

🔹 23+ years of experience in wine brand positioning internationally

🔹 Access to a 30,000+ subscriber database spanning major wine stakeholders, winery owners, winemakers, distributes, retailers, etc

🔹 Global PR & media coverage, with 2,000+ placements in Bloomberg, Forbes Argentina, Decanter The Drinks Business to name but a few

Exclusive Report: Patagonian Spirits

Patagonia, a stunning expanse shared by Chile and Argentina, is a unique treasure of our planet. Nestled within the southern Andes and flanked by the Pacific and Atlantic Oceans, this region features an extraordinary tapestry of landscapes — from breathtaking fjords and glaciers to arid deserts, shimmering lakes and lush rainforests.

The natural wealth of Patagonia extends beyond its striking scenery, encompassing a vibrant array of flora and fauna that captivates the imagination.

While Chile and Argentina have long been celebrated for their exceptional wines, their spirits are now gaining equal acclaim on the global stage.

Entrepreneurs on both sides of the Andes are championing the notion of a ‘southern spirit’, a term that has become synonymous with Patagonia. These innovative distillers are capturing the essence of the region through distinctive floral notes, often achieved by infusing their spirits with indigenous herbs and native berries.

Some distilleries are exploring the potential of local fruits, such as apples and pears, paving the way for a new wave of brandy production. Others incorporate botanical infusions that lend a gin-like quality to their offerings. This blend of flavours and aromas is not only designed to entice consumers but also to catch the discerning eye of bartenders, who appreciate the floral undertones that elevate their cocktail creations.

The gin trend is particularly pronounced in Patagonia, with distillers crafting infusions that incorporate local ingredients like yerba mate tea, winter bark’s peppers and indigenous purple berries. There’s also a burgeoning interest in mead, with some producers fermenting honey sourced from wild yeast found in Patagonia.

A notable technique being adopted by certain distilleries is the ‘Cognac method’, which enhances the purity of the alcohol, adding an extra layer of refinement. Additionally, the infusion of local junipers and herbs — such as basil, cardamom, fennel and star anise — showcases the region’s remarkable climatic diversity and fertility, offering a sensory experience that reflects Patagonia’s rich terroir.

Beyond gin, the spirit scene is beginning to embrace whisky production, hinting at an exciting trend on the horizon. While still in its infancy, brands like Penderyn are starting to pay homage to their Welsh heritage with their whisky offerings.

The fusion of indigenous and European cultures — ranging from German to Welsh and Irish—makes whisky production a fitting evolution for this culturally rich region.

Discover how we can elevate your brand

Article written by Khemngern Tonsakulrungruang, Wine & Spirits Trend Writer

andes@andeswines.com

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